As we move to a world where creativity plays a pivotal role in the success of any digital marketing campaign, we need to ensure that any company that has a social media presence has a solid creative team. Workplaces nowadays recruit people that exhibit vivid personalities. While some prefer to follow schedules, rules, and predetermined paths, others pick up concepts and implement their creative strategies in search of innovation, variety, and uniqueness. If you have creative people in your staff too, a few things could help you manage them effectively. 

1) Do not give them repetitive tasks – 

Repetitive work is like a slow death for creative people. They tend to perform their best when served with unique tasks on their plate. While their thinking, ideas, and way of execution might challenge your existing, well-structured processes, they will provide their best work when they are not bored and given exciting things to sail through. 

Repetitive tasks are not just dull. They reduce employee morale, cut productivity levels, lack good quality, and might lead to more mistakes as creative people consider it a ‘no-brainer’ task. It is better to resort to automating the repetitive tasks as much as possible and let people work on introducing new ideas and processes and implementing better campaigns for the growth of your business.

2) Allow them to fail without fear – 

With creativity comes the risk of higher complexities, errors, and challenges. As most of the time, your creative team would be working on something new, you can only set the expectations but cannot predict the results. 

Creative people do not appreciate restrictions and boundaries. Assign tasks to them, and share your ideas and concepts but don’t emphasize doing the work in a certain way. Let them understand and analyze the work requirement independently and find their creative direction without continuous observation. Show them examples of successful campaigns and let them run on their own. And if their work does not live up to your expectation, encourage them to learn from their mistakes and perform better the next time. 

3) Foster a creative environment – 

Work surroundings that include art, colors, illustrations, previous successful work examples, motivational quotes, teachings of influential people, and flexibility help the creative people channel their skills in the right direction. 

Create a diverse work environment where people with different skills, ideas, thought processes, and work experience align and work together. However, while doing so, make sure that you don’t surround creative people with conventional ones; a mix of all is what works the best for you. Let people have a better support system and ensure the creative ones work more on creating new things and less on operation work. Be flexible with schedules and work locations and accommodate their requests to help them optimize their skills. 

4) Don’t pressurize them – 

Pressure hinders performance, especially for creative people. While it is essential to have specific parameters regarding work expectations, quality, and deadlines set aside, ensure that you are not micromanaging and asking questions regarding everything they do. Emphasize the deadlines as it is essential for a specific part of a project to be done at a particular time for others to begin, but try not to pressure. 

Give feedback but select your words wisely as creative work is subjective, and it delivers unique benefits to everyone, which is just a matter of taste. Let your innovative team have utmost freedom to decide how they wish to prioritize, own, pace, and excel at their work. Be open to questions, conversation, and reworking to attain the organizational goals in the best possible manner. 

5) Hire Right – 

Creative talent is hard to manage, but hiring one is much harder! While the world is full of unique thinkers, you might have to deal with certain other personality traits while engaging them. Look for ego-less, talented, humble, and proactive people in your team. 


Along with their creativity, they analyze their critical thinking skills during conflict situations, know their expectations from a role, and try to look beyond their CV. Creative people are risk-takers and impulsive. They have perfectionist tendencies and deal with constant distractions. They might also find it difficult to openly embrace feedback or criticism as they feel it is subjective. They question the rules and try to break the monotony, but within all these, they need to be cordial, focused, and dedicated to their work. Look for such traits while hiring and let your business’s innovation skyrocket.