We are looking for a creative, analytical, and experienced Marketing Specialist to join our team! As a Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies. Marketing Specialist duties and responsibilities
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization’s website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
- Developing and implementing a digital marketing strategy
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar
- Maintaining the online presence and reputation of the company
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance
- Creating and updating digital marketing reports
- Overseeing the digital marketing budget
Marketing Specialist requirements and qualifications
- Minimum of a bachelor’s Degree in Marketing or a similar field
- Minimum of 3-5 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software
- Experience with Google Ads and Google Analytics
- Knowledge of web publishing
- Proficiency with SEO tools
- Superb verbal and written communication skills
- Strong interpersonal skills
- Strong problem-solving skills
- Ability to work well in a team environment
- Strong time management skills
- Excellent multi-tasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to work in a fast-paced environment
- Ability to prioritize tasks and meet deadlines
